Past Events

Jamie Oliver Ltd - Building a brand with social media
3 February 2011: Case study seminar, London

Jamie Oliver's passion for food and his goal of getting everyone, everywhere, cooking again is at the heart of everything his team does. Social media, email and mobile apps are integral to their strategy for engaging customers and consumers and building the brand. The results have been pretty impressive with a phenomenal growth in revenue in the past 3 years.

In this seminar Monisha Saldanha, Head of Online for Jamie Oliver Ltd, shared her experience of how to use social media to get results.

Mobile trends for 2011
19 January 2011, 11am – 12noon: Conference call

We are witnessing an explosion in mobile data and  a huge growth in smartphone use. But how will mobile continue to change media? What forms of content and applications are likely to be the most compelling? What is Apple likely to come up with next? What will be the core elements of user interfaces on mobile devices? Will tablets continue to live up to the hype? And what?'s the future for mobile video?
Highly regarded independent analyst, Ben Wood, Director of Research for CCS Insight, shared his insightful perspectives with Forum members.
 

MacroWikinomics: Rebooting Business and the World
7 Dec, 2pm – Conference Call with Don Tapscott

Don Tapscott’s new book MacroWikinomics, co-authored with Anthony D. Williams, is the sequel to the groundbreaking and bestselling Wikinomics. In Wikinomics they showed how the Internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, Don Tapscott and Anthony Williams demonstrate how this revolution in thinking is spreading outwards to other sectors.

"The MacroWikinomics assertion that `there has never been a more exciting time to be human' is spot on. The new engine of innovation driven by collaboration, openness, stewardship and the power of the social web gives all of us an opportunity to drive even more rapid, meaningful change across global institutions. This is particularly relevant for the technology industry, which has always been about enabling human potential."
Michael Dell, President and CEO, Dell Inc.

 

On December 7th Don Tapscott spoke exclusively to members of the Social Media Leadership Forum. He talked about some of the key themes in MacroWikinomics, how collaborative technologies are transforming industries and why businesses must change the way they are run.

Members of the Social Media Leadership Forum also received a complimentary signed copy of MacroWikinomics!

About Don Tapscott

Don Tapscott is one of the world’s leading authorities on business strategy and is Chairman of nGenera Insight. Don is an internationally sought writer, consultant and speaker on business strategy and organizational transformation. He has given more than 400 keynotes speeches and presentations over the past five years. His clients include top executives of many of the world’s largest corporations and government leaders from many countries. The Washington Technology Report called him one of the most influential media authorities since Marshall McLuhan.

Panel discussion:
“The future for news - the impact of social media on the provision of quality news”
Hosted by Aviva
October 19th 2010, 4pm

At this special event hosted by Aviva, a distinguished panel explored the impact of social media on the production and distribution of business news. The panelists:

• Madhav Chinnappa, Strategic Partner Development Manager, Google News and Books
• Tom Glover, Deputy Director of Communications & Head of Digital Communications for The Financial Times
• Andrew Hill, City Editor of the Financial Time and editor of the daily FT Lombard column
• Tim Weber, Business editor, BBC News website

10am, September 29th 2010
– London

Marcus Wareham, Head of Strategy & Planning - Europe, at Facebook spoke exclusively to members of the Social Media Leadership Forum. He shared his views on the role of Facebook for businesses now and in the future, about how organisations around the world are using Facebook, the opportunities for businesses and possible developments, and he addressed some of the concerns that organisations may have about the potential challenges of using Facebook.

Social media – the good, the bad, the ugly
Vodafone
4pm, Wednesday July 14th 2010 – London

As an early adopter of social media the team at Vodafone UK have built up a lot of experience particularly in using social media for customer engagement.

With 14000 followers on Twitter, 186000 fans on Facebook, and a purpose-built user forum for customers around the world to discuss their experiences and help each other, Vodafone uses social media on a large scale.

This seminar was about customer interaction at the social media coalface. Vodafone UK’s Jakub Hrabovsky and Dan Bowsher delivered an open and direct discussion about why Vodafone is using social media and what they are learning:

How Vodafone uses channels for customer engagement

The resources needed to manage the different channels

Crisis management, responding to customer service events

The good things that can result from a crisis

Monitoring and measuring results

How to engage effectively with social media
Speaker: Kevin Anderson, former head of blogs for The Guardian
11am, June 23rd 2010 – Conference Call

Kevin Anderson, a recognised influential social media thinker, will share his views on how leading organisations can engage successfully with social
media. Kevin has been at the frontline of the Guardian's online initiatives and is uniquely placed to give highly valuable insights into how to best leverage social media tools.
 

4pm, 25th May 2010 - London

First Direct - recognised leaders in customer service - shared how they are leveraging social media tools to gain advantages for their business. The head of brand for First Direct answered questions and presented her thoughts on the impact and possibilities of social media for leading organisations.

Developing an integrated B2B social media strategy
9am, 23rd April 2010 - London

Motorola is known around the world for innovation in communications – from broadband communications infrastructure, and enterprise mobility to high-def video and mobile devices. This presentation focused specifically on Motorola’s digital communications strategy in the B2B world.

Motorola’s Global Communications team spoke about their achievements and challenges, what they have learned about digital communications, and where their social media strategy is going.

Asda
24th March 2010 - Webinar

Dominic Burch, Head of Corporate Communications & New Media for Asda, talked about putting social media ideas into practice - the successes and the challenges!

The Economist
4th March 2010 - St James’s Street, London

Ben Edwards, Executive Vice President for The Economist Group, spoke about how the company is using social media and the results they are seeing.

 

• Streaming Video:
  Ray Algar interviews Ben Edwards from the Economist ...
   
  

  How the Economist is using social media to engage with its readers from ray algar on Vimeo.

Making Connections with Social Media – A Seminar Hosted by Aviva
27th January 2010

Aviva will be hosting an event for members of the Social Media Leadership Forum at their headquarters in London to explain how they are tackling social media.

 

Exploring the impact that social media is having upon business communications.
14th December 2009
 

Dr Andrew Currah, a research fellow from Oxford University, who specializes in the digital economy lead a members-only webinar at 2pm on December 14 exploring the impact that social media is having upon business communications.

He looked at how traditional media is being affected by social media; the role and influence of the blogosphere; he discussed how corporate reputations can be best managed within this context and how corporate media relations will have to change in order to survive and prosper in the brave new world of social media.